Tee Off in Style: Viking Partners with PGA TOUR Through 2030

Cultural and Sporting Partnerships: From the British Museum to PGA TOUR

Viking has announced a major partnership with the PGA TOUR and PGA TOUR Champions, becoming the official cruise line for both organisations through 2030. This multi-year collaboration will highlight Viking’s brand across media and digital platforms, introducing golf fans worldwide to the line’s signature destination-focused, culturally enriching voyages.

The partnership is a natural fit, with both golf and travel playing important roles in the lifestyles of many Viking guests. Viking’s Executive Vice President of Marketing, Richard Marnell, said: “Both golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA TOUR is a natural fit and builds on our continued commitment to support cultural programming and events.”

Viking in major partnership with PGA Tour

Viking, founded in 1997, now operates over 100 ships, exploring 21 rivers, five oceans and all seven continents. Its commitment to cultural programming is reflected in partnerships with institutions such as the Los Angeles Philharmonic, British Museum, and Metropolitan Opera, as well as recent sponsorship of Norway’s National Team Academy and U-level football teams.

Dan Glod, PGA TOUR Executive Vice President, Corporate Partnerships, added: “We are excited to introduce Viking to our fans across the world as the new Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Viking is known for providing memorable and enriching travel experiences that resonate with our players and fans.”

This partnership signals exciting opportunities for Viking to engage golf enthusiasts and travellers, blending luxury cruises with sporting culture, and showcasing why Viking is a leader in experiential travel.