Hurtigruten’s Leadership Evolution: Meet New VP Hayley Moore

Hurtigruten Welcomes Hayley Moore as New VP of Sales & Marketing for the UK & Emerging Markets

There’s a fresh wave of energy rolling through Hurtigruten this month, and it’s coming with the appointment of industry powerhouse Hayley Moore, who steps into the role of Vice President of Sales and Marketing for the UK & Emerging Markets.

Announced in London on October 27, this move marks a significant moment for the iconic Norwegian coastal voyage operator, one that signals ambition, expansion, and a renewed focus on one of its most important global regions.

A Proven Leader Joins an Iconic Journey

Hayley Moore is far from a stranger in the cruise world. With an impressive track record at Princess Cruises, most recently serving as Sales Director for the UK and Europe, she has been instrumental in guiding strategy across multiple international markets and strengthening key trade relationships. Her earlier roles at brands such as P&O Cruises and Kingfisher PLC have helped cement her reputation as a commercially savvy, creatively sharp, and deeply respected industry voice.

Now, she brings that experience to Hurtigruten at a time when demand for transformative travel and Nordic exploration continues to rise.

“Her impressive experience across both sales and marketing, combined with her deep understanding of the trade and consumer landscape, make her the ideal leader to accelerate our growth,” said Iain Powell, Chief Commercial Officer at Hurtigruten.

Charting a New Course for Growth

In her new role, Hayley will oversee Hurtigruten’s sales and marketing strategy across the UK and high-opportunity emerging markets in EMEA. From B2B partnerships to consumer-facing inspiration, she’ll be leading the charge in driving awareness, engagement, and revenue in regions viewed as key pillars for Hurtigruten’s future.

Her leadership comes at a time when the company is not only celebrating its heritage but also expanding its momentum across international markets.

Hayley Moore, The New VP of Sales & Marketing for the UK & Emerging Markets

A Personal Connection to Exploration

For Hayley, the move feels like a natural fit.

“Cruising has always been about discovery and connection,” she shared. “These values are deeply personal, and ones I see reflected in Hurtigruten’s experiences. I’m honoured to join and excited to share our stories with new audiences.”

Her passion for storytelling, paired with a data-driven, commercially focused mindset, makes her a compelling addition to the Hurtigruten leadership team.

Industry Recognition and Warm Farewells

Across the sector, the appointment has been met with strong support. Eithne Williamson, Vice President Princess Cruises UK & Europe, offered heartfelt congratulations:

“Hayley will be greatly missed… Her leadership, drive, and passion have shaped our sales strategy and strengthened our partnerships. We wish her every success in this new chapter.”

What This Means for Hurtigruten Fans

For travellers, this leadership change is good news. It signals even more opportunities to experience the Norwegian coastline, and emerging destinations, with fresh storytelling, innovative sales strategies, and new ways to connect with Hurtigruten’s signature spirit of adventure.

As the sun sets on this announcement and rises on a new era, the industry will be watching closely, and with excitement, as Hayley Moore helps steer Hurtigruten into its next phase of growth.