Unplug, Relax, Repeat: JOMO Travel Trends Take Over

Over 70% of Travelers Are Choosing the “Joy of Missing Out” — And Norwegian Cruise Line Is All Aboard

If you’ve ever come home from holiday feeling like you need another holiday, you’re not alone. According to a new global survey conducted by YouGov on behalf of Norwegian Cruise Line (NCL), more than 70% of travelers are ready to trade jam-packed itineraries and selfie marathons for something far simpler: peace, presence, and the sweet joy of missing out, or “JOMO.”

JOMO is officially the new FOMO. Forget racing through five cities in seven days, today’s travelers are slowing down, unplugging, and soaking in the moments that actually matter.

The Caribbean: JOMO’s Natural Habitat

When it comes to destinations made for doing less (and loving it), the Caribbean takes the crown. With its turquoise waters, island rhythms, and endless sunshine, it’s no surprise the region topped the list for JOMO-inspired getaways.

NCL is leaning all the way in, offering year-round Caribbean voyages across 18 ships, including the soon-to-debut Norwegian Luna™ and Norwegian Aqua™. These ships are designed for travelers who want options, not obligations, whether that means a sunrise swim, a lazy sea day, or an afternoon cocktail with zero guilt attached.

The Joy of Doing Less (Beautifully)

Here’s what makes NCL a perfect match for the JOMO mindset:

Freedom & Flexibility

Sleep in, skip the shore excursions, or spend the day in the Mandara Spa. No schedules, no stress, just your pace, your way.

Private Island Perfection

Every Caribbean itinerary includes stops at Great Stirrup Cay in the Bahamas or Harvest Caye in Belize, NCL’s private island paradises where guests can snorkel, sunbathe, or simply… do nothing at all.

Spaces That Soothe

From the ocean-view Observation Lounge to the adults-only Vibe Beach Club and Spice H2O, NCL’s ships are filled with serene spaces to unwind.

All-Inclusive Ease

With unlimited open bar, specialty dining, WiFi powered by Starlink, and shore excursion credits included, your biggest decision might just be whether to nap by the pool or the sea.

FOMO v JOMO

NCL’s Take on JOMO Travel

“We’re seeing a meaningful shift in how people want to travel, moving away from rigid travel agendas and toward more intentional, restorative experiences,” said Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd. “The Joy of Missing Out is about choosing what matters most, and at NCL, we make that easy.”

So What’s Next?

As travelers trade “must-see” lists for “must-feel” moments, Norwegian Cruise Line is ready to deliver. Whether you’re sailing through the Bahamas or watching a Caribbean sunset from your balcony, JOMO travel invites you to slow down, unplug, and savor the freedom of not doing it all.

Because sometimes, missing out is the best way to truly experience it all.